Sip & Socials Conference
Fri 5th September 2025
Your “Not just another business event” Agenda
Friday 5th September
Conference
LEARN & GROW
📅 Date: Friday 5th September
🕣 Time: 8:30 AM - 4:30 PM
📍 Venue: Hilton Sydney
🍽 Catering: Morning tea, lunch, and afternoon tea provided
This full-day, hands-on workshop is designed to give you real, practical clarity on how to scale your business and take it to the next level. With a guided workbook and your own personalised action plan, this isn’t another fluff-filled conference.
Your Jam-Packed Agenda Includes:
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If you’re building a brand in 2025, Instagram is still king — with over 2 billion users every month. But getting organic reach is becoming harder and harder, unless you know how to use the algorithm to your advantage. Emma will show you exactly how to show up consistently and strategically to grow a loyal, engaged audience.
→ Learn what’s working now, how to crack Reels, and how to turn followers into customers. -
Stop boosting posts and praying for results. In this session, Meta Ads strategist Bec breaks down how to set up campaigns that actually convert — whether you're an eComm brand or service provider.
→ Walk away knowing how to structure your ad account, read your data, and scale without blowing your budget. -
If you’re not making money in your inbox, you’re leaving cash on the table. Campbell will show you how to build an automated email system that feels human, nurtures leads, and sells for you — while you sleep.
→ Learn the flows you must have, how to personalise without manual work, and what to say to drive conversions. -
TikTok isn’t just trending — it’s transforming how brands launch, grow, and sell. In this powerful session, Graeme reveals exactly how the TikTok algorithm works — and the 6-step system you can use to scale on the platform in 2025.
→ Learn what makes content go viral, how to launch your brand the right way in Australia, and get the full breakdown of how one brand went from standing start to $1 million/month in under 90 days.
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No more pretending to be someone you’re not online. Anaita will show you how to create a magnetic personal brand by showing up authentically — and why being you is your biggest advantage.
→ Learn how to clarify your voice, align your content with your values, and build community around your message. -
That Increased Leads, Increased Sales and Increased Revenue
✔️ 3 ways to gain visibility + Visibility ROI – where to optimise
✔️ What is a partnership & what types of partnerships can you have
✔️ 7 key benefits to creating a partnership strategy
✔️ How to get started with your partnership strategy
✔️ Why businesses struggle to bring in sales and make more $$$ when working with partnerships -
Feeling like a fraud even when you're achieving big things? You’re not alone. Breanna will help you unpack where imposter syndrome comes from — and how to move through it with confidence and compassion.
→ Learn practical tools to rewrite your inner narrative and start showing up as the expert you already are. -
Unfiltered, unscripted and full of real talk. Join some of your favourite small business owners as they share what’s really going on behind the highlight reel — the wins, the mistakes, and what they wish they knew earlier.
→ Sherree Morris- Make up artist
→ Diana Todd - Tax accountant
→ Regan Merka - Ecom founder
Conference Speakers
Our Conference speakers are experts who don’t just talk strategy. They live it. Each one is deep in the work, testing, refining and delivering results across the most powerful marketing channels in business today.
From organic Instagram growth and TikTok visibility to paid ads, email marketing and mindset, they’ll show you what’s working right now with advice you can actually use.
Emma maxx marketing
Aka SociallyEm, Emma is the founder of Maxx Marketing and a two-time 40under40 winner. With over 12 years of hands-on experience building and scaling three successful businesses, she brings a rare mix of lived experience and strategic brilliance to the table. Emma is a powerhouse in organic marketing, with a deep understanding of social media algorithms, viral content, and marketing psychology. She’s known for taking brands from invisible to in-demand, helping businesses grow from zero to multi-million dollar success through creative strategy, bold ideas, and content that actually converts.
Anaita sell anything online
Anaita is a marketing expert and e-commerce enthusiast, known for concepts into practical strategies that help businesses thrive. She’s the author of How to Sell Anything Online, an Amazon bestseller, and shares valuable tips with over 335,000 followers on TikTok and Instagram. Anaita has earned multiple accolades, including the Amazing Women in E-Commerce Award in 2023 and the Retail Champion Award in 2022. She’s presented at events like SXSW and American Express’s International Women’s Day conference, focusing on business growth, digital marketing, and branding.
Breanna the mind school
Breanna is a Mindset Educator, Trainer, Speaker, & Founder of The Mind School. A former high school teacher, she left the education system with a dream: that we stop killing dreams and that we all become equipped with the mental & emotional resources to pursue them. When she closed her classroom doors, frustrated by a system that prioritises IQ over EQ, she made a joke that she'd build her own school... and she did. The Mind School is a school that teaches coaches, educators, business owners and leaders how to unleash their potential & fulfilment through Mindset, NLP, Emotional Intelligence & Shadow work.
Bec Maxx Marketing
With over a decade of experience mastering paid ads, Bec has led high-impact digital teams for some ofAustralia’s biggest brands, including Flight Centre, Shine Lawyers, and TripADeal.After years in the corporate world, Bec hit burnout and made the bold move to walk away. What started as a break quickly became a breakthrough, as she rediscovered her passion for helping businesses grow. Now, Bec is all about cutting the fluff and delivering digital marketing that actually works. She’s helped countless brands scale, stand out, and succeed in today’s fast-changing digital world.
Graeme The Uptik
Graeme is the co-founder of The UpTik - a TikTok-first growth consultancy helping brands scale
through content that converts. Built on the belief that brands should be scaled through organic traffic not to rely only on ad spend. Consulting with some of the biggest brands on TikTok & having supported hundreds of businesses, ranging from emerging startups to established e-commerce leaders, The UpTik has earned its reputation as one of the world's most trusted partners in content-led, conversion-driven
growth.
Campbell Timu
After 8 years working with some of Australia’s biggest travel, fitness, and lifestyle brands, Campbell’s now on a mission to help like-minded businesses drive more revenue out of the so-called ‘boring marketing channel’ - email.He’s sent thousands of campaigns, segmented databases in the millions, and built automated journeys that cover every stage of the customer lifecycle. Safe to say, he's seen it all when it comes to email marketing. Casual, honest, with juuuust the right amount of cheek, Campbell knows how to inject personality into your brand and turn dry marketing comms into email that convert - and keep customers coming back for more.
Angela Angela Henderson consulting
Angela is an international award-winning business strategist, keynote speaker, and top-ranked podcast host who helps women in business make more money and create sustainable success — without burning out. With over a decade of experience and thousands of women served globally, Angela blends proven business strategy with deep mindset work to help her clients unlock their next level of income, impact, and freedom. Whether on stage or behind the mic, she’s known for her no-fluff honesty, deep care for women’s success, and powerful ability to turn chaos into clarity — so they can build businesses and lives they genuinely love to wake up to.
small business panel
Our conference panelists are experts who are actively building their businesses. Unfiltered, unscripted and full of real talk. Join some of your favourite small business owners as they share what’s really going on behind the highlight reel — the wins, the mistakes, and what they wish they knew earlier.
Sherree Make up artist
Sherree Morris is an accomplished makeup artist and educator with over 10 years of industry experience. Sherree has transformed her passion for beauty into a thriving business and educational platform. After building a loyal clientele and successful studio in Queensland, Sherree made the bold move to Sydney, where she now specialises in luxury bridal, full glam, and event makeup, as well as teaching aspiring artists through 1-on-1 lessons, workshops, and intensive courses. From humble beginnings to industry leader, she’s proof that with drive, resilience, and authenticity, anything is possible.
Diana Balance Tax Accountants
Diana Todd is a tax accountant who supports business owners & investors in feeling confident and in control of their finances - and never overpay a dollar of tax. With first-hand experience owning and operating her own businesses, she brings a wealth of knowledge & experience to supporting other business owners with managing their business money. Balance Tax Accountants is an award-winning online accounting firm that supports Australian business owners & investors with stress-free, straightforward accounting services and advice.
Regan Burleigh Wagon
Regan Merka is the visionary mum behind Burleigh Wagon, the world’s first cooler wagon — a category-defining product that’s changing the way families get outdoors. With no formal background in product design or manufacturing, she brought her concept to life from scratch. After securing a $450,000 investment on Shark Tank Australia, Regan scaled the business into a viral success organically — with minimal ad spend and individual videos reaching over 50 million views. From one mum’s idea to a globally recognised product, Regan’s mission is simple: to make outdoor adventures easier, inclusive, and genuinely more enjoyable for families everywhere.
Want more? Join the full 2 day festival
Conference
📅 Date: Friday 5th September
🕣 Time: 8:30 AM - 4:30 PM
📍 Venue: Hilton Sydney
This full-day of learning is packed with 7 expert workshops designed to give you real, practical clarity on how to scale your business and take it to the next level. With a guided workbook and your own personalised action plan, this isn’t another fluff-filled conference.
VIP Night
📅 Date: Friday 5th September
🕣 Time: 6:00 PM - 9:00 PM
📍 Venue: Chin Chin Sydney
Includes a three-course meal and exclusive access to Gala speakers for deeper conversations in a relaxed, premium setting. VIP ticket holders also enjoy priority seating at Saturday’s Gala. Limited to only 30 guests.
Gala
📅 Date: Saturday 6th September
⏰ Doors Open: 4:00 PM
📍 Venue: Hilton Sydney
A night of connection, inspiration and celebration. Our Gala speakers are founders, creatives and innovators who’ve built powerful brands from the ground up. You’ll hear the wins, the challenges and the unfiltered truth about building something that lasts.
Your ticket to levelling up
Conference Only
General admission to the Friday Conference with 7x expert workshops and a panel of small business owners. Includes workbook, catering and networking opportunities.
Standard $649 - until 31st July
Last Minute $719 - until 30th August
2-Day Pass
Admission to the full day Friday conference and the Saturday night Gala event with some of your favourite creators. Includes 2-course dinner, epic goodie bag, entertainment and more.
Earlybird $696 - until 31st May
Standard $729 - until 31st July
Last Minute $799 - until 30th August
VIP Pass
Everything in the 2-day pass PLUS exclusive access to the intimate VIP dinner Friday night where you can mingle with our speakers. And you get priority seating for the Gala!
Earlybird $1,197 - until 31st May
Standard $1,397 - until 31st July
Last Minute $1,497 - until 30th August
FAQs
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Yes! We have buy now, pay later options at checkout, such as Afterpay.
We also offer easy to manage weekly or monthly direct debits.By purchasing via payment plan, you are committing to paying the entire ticket price. In the event that your payment plan is cancelled due to failed debit attempts, you will be invoiced in full for the remaining balance.
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For the conference, think smart casual something you feel confident and comfortable in.
For the gala, it's your time to shine. Cocktail or evening wear encouraged.
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As long as there are spots left, yes. Just get in touch and we’ll sort it for you.
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Yes. There are Q&A sessions built into the schedule so you can get direct answers from the speakers.
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Just yourself, your workbook (provided on the day), and anything else you need to feel prepped. We’ll handle the rest.
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Tickets are non-refundable, but they are transferable. If you can’t make it, you’re welcome to pass your ticket on to someone else.
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No business? No problem. This event is just as much about personal growth, meaningful connection, and being in a room that feels good.
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Yes, we’ve got you covered. You’ll be able to let us know your dietary needs at checkout
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No, but we’ve secured a discounted rate at Hilton Sydney for festival guests. Details will be shared after booking.
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Absolutely! We are well known for our events being super supportive, warm and encouraging. You will come alone but leave with lifelong friends. We are also organising an online chat before the event so you can connect with other solo attendees!
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Only table of 10s and VIP ticket holders have reserved seating. All other tables are 'first in best dressed' - so if you want to sit with a friend, we recommend arriving early to pick your spot.